A controversial political ad from the National Rifle Association has a message of its own.
In the spot, NRA CEO Wayne LaPierre declares: “I don’t think this administration will be around long enough to stop me.”
But he’s right.
If the Trump White House is to keep its promise of mass deportations and a crackdown on the country’s undocumented immigrants, the NRA needs to change its tune.
The ad is the latest example of the NRA’s efforts to use social media to mobilize its conservative base.
This year, the group’s political action committee, the Political Victory Fund, has spent $1.1 million on Facebook ads that target Latino voters.
The group’s ad, titled “Make America Great Again,” features a montage of Donald Trump’s statements during the 2016 presidential campaign.
The narrator asks: “Will we end our immigration crisis now?”
The ad also features a scene of Trump and Vice President Mike Pence at a rally, where the president says: “This country has no choice but to take back our borders.
We have no choice.
We can’t let you into this country.”
In the second half of the ad, a Latino man says: The country will never end.
It will never be the same.
That’s right, LaPierre’s message doesn’t end with the border wall.
“Make Mexico pay for the wall,” he declares.
The NRA’s political arm, the American Conservative Union, is a member of the National Republican Senatorial Committee, which is responsible for electing Republican senators and congressmen.
LaPierre, in an interview with The Associated Press, said that the PAC has used social media in the past to push its message.
“The NRA and CPUSA have used social networks in the last couple of elections to mobilize people,” he said.
“There’s a reason why people like [Donald] Trump are so popular.”
The NRA, he said, is trying to be more open to the views of Latinos, even though the group has made immigration an issue for decades.
The PAC has spent millions of dollars on ads in the 2016 election cycle targeting Democratic presidential candidate Hillary Clinton and her Democratic opponent, Bernie Sanders.
The Democratic candidate, in a bid to rally Latinos, called for more “tough immigration enforcement” in the country, including a ban on people who have entered the country illegally.
The president of the Center for Immigration Studies, a conservative think tank, said in a report published this year that while there has been some movement on immigration policy since Trump was elected, the issue remains divisive and divisive.
“Many in the Republican Party see a clear divide between those who are against mass deportation and those who support it,” said Kathryn Binder, who co-authored the report with John Binder.
“A growing number of Republicans see mass deportation as a way to reduce the size of the Latino population and to limit the ability of the Hispanic community to participate in American society.”
LaPierre and other Republicans are not the only ones trying to get behind the Trump agenda.
On Thursday, the conservative group Americans for Prosperity, which has endorsed candidates including Sen. Marco Rubio of Florida and former New York Gov.
George Pataki, said it would spend millions of its $5 million in ads on Facebook, Twitter and other social media platforms in a race for the Republican nomination.
The NRSC, which represents the NRA, has yet to comment on the plans.
The American Immigration Council, which backs Sen. Ted Cruz of Texas, said Friday that it will spend $1 million to help support Latino voters in states like Arizona and Texas.
“We will help elect Republican candidates who will work with us to defeat Trump and protect American families,” said AIC President Robert George.
AIC has endorsed a slate of candidates in several primaries and caucuses.
A spokesman for the group said in an email that it supports candidates who share its conservative priorities and oppose amnesty.
The National Republican Congressional Committee, the Republican party’s top fundraising arm, said its spending is in line with AIC’s spending.
“This is the kind of spending we’ve seen from the NRA in the election cycle, which makes it a sign of their political strategy,” said Ryan Williams, the NRCC’s communications director.
“They’re trying to make the case to Latinos, to Democrats, to Republicans that they can win.”
For now, the fight is mostly focused on Facebook and Twitter, the primary means of reaching Latinos, who account for about 13 percent of the country.
LaPriesse said that, as the campaign moves forward, the organization will continue to reach out to voters on Facebook.
“It’s a very, very diverse audience,” he told The Associated Post.
“But the fact is, that the majority of Latinos have an issue with immigration.”
The National Rifle and Political Victory fund, which had $1 billion in assets as of the end of March, is an organization that was founded by LaPierre as part of the effort to win elections.